handbook.digital

Survival Guide for Digital Leaders

Your AI Transformation is Failing. Here's Why.

70% of digital transformations fail. Not because of bad technology—because leaders treat transformation as a project with an end date instead of a permanent capability to build.

This handbook gives you the frameworks, diagnostic tools, and hard truths you need to lead in the age of AI. No fluff. No vendor pitches. Just what works.

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The Hard Truths

01. Stability is Now a Liability

The organizations that "wait and see" on AI are already losing. Learning fast beats planning well.

02. Architecture is Destiny

Your technology architecture determines what's possible. Data in silos means AI in a cage.

03. Efficiency is a Trap

Being efficient at the wrong thing is a fast track to irrelevance. Optimize for learning, not output.

04. Humans + AI Wins

AI won't replace you. People using AI will replace people who don't.

Where Do You Need Help?

Pick your challenge. Each path gives you frameworks, questions, and actions for this week.

Diagnostic Tools

Quick assessments to see where you really stand.

The Sunday Dispatches

Weekly insights on AI transformation from 30 years in the trenches.

By Alan Brown — Professor at Exeter, former IBM Distinguished Engineer.

"Signal over Noise."

Read by leaders at Google, Amazon, IBM